Thoughts

Trademarking - defend your brand
So...it's time to protect your intellectual property and make your brand more valuable. Obtaining a trademark is critical to making sure your brand is distinguished from the endless options in our cluttered marketplace.   There are several reasons why trademarking a symbol, word, or words that ...
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Research produces compelling content - Jodie Warner
[vc_row][vc_column width="1/2"][vc_column_text] Jodie joined us from the world of insurance and has quickly become a huge asset to the Frances Roy Team! Before accepting a position with FRA, she was working as a personal lines account manager for an insurance agency. She is still a licensed 2-20 ...
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Turning your passion into a startup - Greg Dedicke
[vc_row][vc_column width="1/2"][vc_column_text] Greg Dedicke joined the FRA Team to focus on start ups and entrepreneurial initiatives. He is working on his degree and has extensive experience in recreation and retail. He recently launched his own startup, American Renegades, and he often works with...
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Be true to what you believe in - advice from Korie Large
[vc_row][vc_column width="1/2"][vc_column_text] Korie is one of the newest members of the Frances Roy Team as Junior Web Assistant! She moved back to Niceville after living in the Middle East. Although she did not have any marketing experience prior to joining the team, she has accepted every challe...
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Ask questions and dig in - Public Relations Strategist Erin Rosetti
[vc_row][vc_column width="1/2"][vc_column_text] This week, we're catching up with our PR Strategist Erin Rosetti. She is a native of Biloxi, Mississippi, and offers her services to the Frances Roy team on a freelance basis. Erin graduated from Louisiana State University (Geaux Tigers!) in 2014, majo...
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Patience and active listening are key for client success and other tips from Business & Events Manager Annalise Dedicke
[vc_row][vc_column width="2/3"][vc_column_text]Frances Roy Agency Business & Events Manager Annalise Dedicke was inspired by the world of marketing from an early age. She says, “My favorite part was being able to go to conventions with my mom and learn what it truly meant to be a marketer.” ...
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A Prediction for the New Year
Let me begin with what we are not: we are not a social media agency and we are also not a public relations agency. Frances Roy has and always will be a creative marketing agency deeply rooted in relationship building and backed by strategy. I say this because we get siloed into one or the […]...
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Take Chances - Inspiration from our Social Media Strategist Kelsey Doar
Kelsey Doar is our Social Media Strategist and all-around rock star. She is from Louisiana and attended LSU, majoring in mass communication with an emphasis in public relations. Kelsey moved to Florida in 2016 with hospitality and tourism experience under her belt. She saw a Frances Roy Agency post ...
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Change your scenery and get creative with our Content Director Hillaree Durso
Hillaree Durso is the content extraordinaire (a.k.a. Content Director) for the Frances Roy team. She has a Bachelor's Degree in Communication Arts, majoring in Public Relations. She met Shantelle while interning at the Okaloosa County CVB during her last semester of college. We like to call this fat...
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Finding inspiration in wedding invitations and other insights from our Art Director Janae Erickson
We are launching a new blog series featuring some of our team members who work diligently to bring clients' dreams to life every single day. First up is our Art Director Janae Erickson. Janae graduated from the University of Central Florida with a Bachelor of Fine Arts and a focus on Animation. (We...
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