Thoughts

Culture is King
You've heard the phrase “content is king,” but we're here to tell you that we completely disagree. We believe a business’ culture reigns, and content, when done properly, is strategically created to complement and support culture. The content a business produces should be based on the culture ...
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Meet the Interns
[vc_row][vc_column][vc_column_text]Meet our Frances Roy Agency summer interns that we recently welcomed to our team. We are so excited to have Alicia, Kayla and Keno join us for the next few months. Read below to learn a little more about each of them. Meet Alicia Perez - Account Management and Publ...
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Why Your Business Needs a Pinterest
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Great Content Strategies are a One/Two Punch
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Crafting a Media Familiarization (FAM) Trip
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Brands We Love
Today, our team members are sharing brands that influence us. We each chose inspiring brands that produce quality products, have mind-blowing creativity and offer great customer service, making us life-long customers. Click the link on each one of the them to get a glimpse of why we love them! Unive...
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Social Media Strategies that DON’T Work
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R.W.L. (Read, Watch, Listen)
Here at Frances Roy, we seek motivation and inspiration through books, movies, podcasts, music, magazines, blogs, and so forth. Creativity presents itself in many forms and we harness that creativity through these exposures. By sharing our team RWL’s with you, we hope to extend this inspiration an...
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Trademarking - defend your brand
So...it's time to protect your intellectual property and make your brand more valuable. Obtaining a trademark is critical to making sure your brand is distinguished from the endless options in our cluttered marketplace.   There are several reasons why trademarking a symbol, word, or words that ...
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Research produces compelling content - Jodie Warner
[vc_row][vc_column width="1/2"][vc_column_text] Jodie joined us from the world of insurance and has quickly become a huge asset to the Frances Roy Team! Before accepting a position with FRA, she was working as a personal lines account manager for an insurance agency. She is still a licensed 2-20 ...
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