ABOUT THE PODCAST

Hello Frances.

Welcome to Hello Frances, the podcast for curious creatives, emerging entrepreneurs, and business owners seeking knowledge, purpose, and community.

Each month, we bring you two fresh episodes that spark ideas and foster connections as we explore the creative journey. With candid conversations featuring guests, friends, and mentors, you’ll gain diverse insights and inspiration to fuel your best work. Every episode is refreshingly brief—never exceeding 30 minutes—making it the perfect addition to your playlist of favorites.

Join us for meaningful dialogue and actionable ideas. Let’s get started!
Launching Community Initiatives
Meet the Guest  This week Michelle Terry, former Vice Chairman/Community & Tourism Development for the Destin Chamber of Commerce, joins us on the microphone. Michelle was recently awarded the James D. Neilson Sr. Award for Volunteer Service from the Destin Chamber for spearheading two new comm...
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2020 Predictions
Meet the Guests Today, our podcast host Shantelle Dedicke is joined by a few Frances Roy employees – Content Director Hillaree Durso and Art Director Janae Erickson – to discuss our predictions for 2020. Our team members explain what we believe will be most important for businesses in the new ye...
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24 Hours of Creativity for Change
Meet the Guest  Today, our podcast host Shantelle is joined by a few Frances Roy employees – Content Director Hillaree Durso, Art Director Janae Erickson, and Copywriter Gregory Dedicke – to discuss our annual Creativity for Change event. The team hopped on the microphone as soon as our 24 hour...
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Naysayers
Meet The Guest Today, our podcast host Shantelle is joined by a few Frances Roy employees – Content Director Hillaree Durso, Art Director Janae Erickson, and Copywriter Gregory Dedicke – to discuss how each team member deals with naysayers. Cliff Notes We are sure you are no stranger to naysayer...
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Podcasts are the Future of Storytelling
Meet the Guest  Director of Sales, entrepreneur and podcast host Andrew DeMartin (also known as “Jackie”) joins Shantelle on the microphone this week to talk about his journey to the Emerald Coast. Jackie spent most of his career as a firefighter in New York, but took a new path to the restaura...
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Branding vs. Marketing
Meet the Guest  This week, Shantelle is solo on the mic! Frances Roy President and Chief Creative Officer and host of the Hello Frances podcast Shantelle Dedicke explains in depth the difference between branding and marketing and why businesses, big or small, need to focus on both. Cliff Notes  Do...
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Diversity is Our Strength
Cliff Notes  In this episode, we share what diversity and inclusion mean to us at the Frances Roy Agency, and how we put it into practice. Simply put, we strive for thought diversity. This is the idea that we seek others who think differently than we do. We strongly believe that intentionally and d...
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The Importance of Soft Skills
Meet the Guest Frances Roy Content Director Hillaree Durso joins Shantelle on the podcast this week to discuss the importance of soft skills. Fueled by creativity, passion, and coffee, Hillaree is the perfect example of a team member with strong soft skills. The tables are turned this week as Hillar...
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Working Remotely
Meet the Guest  This week our Frances Roy Agency Marketing Manager Kelsey Doar joins Shantelle to talk about her experience working remotely. Kelsey joined the Frances Roy team a few years ago and recently moved to Tokyo, Japan where she continues to be a crucial part of our team. As a military spo...
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Building An Organic Community
Meet our Guest  Husband, father, entrepreneur, and owner at Rock Out Climbing Gym Ken Sheyka joins us to discuss how he organically built a climbing community in Destin. When deciding what type of business he wanted to begin, he not only looked for holes in the market but also ensured he was fuelin...
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