The only thing I know to be consistently true is that everything is changing. If you are a small business owner or hoping to be one in the near future, this is certainly true for the content you create and share. What is content? As it pertains to marketing, content is more educational than promotional […]
Michelle Clarke Payne is the Vice President of Marketing and Investor Relations for United Way of Southeast Louisiana. With a passion for marketing and corporate social responsibility, Michelle joins Shantelle to discuss the impact work culture generosity has on entire communities and how each of us can make a difference by offering our time, talent, […]
Illustrations are a great component to add to a business’s graphic design arsenal. Here are a few brands that have mastered incorporating illustrations into their storytelling. Mailchimp Mailchimp’s unique (and sometimes quirky and abstract) illustrations are extremely successful in catching their audience’s eyes. With the use of bright colors and a one-of-a-kind style, Mailchimp uses […]
Listen in as Shantelle and guest Ellen May, Center Director for Hawai’i Job Corps talk about Family First work cultures, how it works within Frances Roy and a very candid discussion about when Family First treads into "unfair" waters. They do a little off-road, and over time, offer an insider view into what brought them […]
When building out a marketing plan, we suggest using multiple channels to communicate with your audience. While one platform may be more effective than another, it’s imperative that your business uses multiple means of communication. Here are a few reasons why it’s beneficial to diversify your marketing strategy. You create multiple points of connection. According […]
We know that the phrase “search engine optimization” can sound intimidating, but we’re breaking down how you can easily optimize your organization’s website in a few simple steps. In today’s digital age, it’s crucial for an organization’s website to work quickly and properly, give the user appropriate and relevant information and give valuable content that […]
As a small business, we are always striving to do more with less. We are sharing free marketing tools that we use to optimize our results without increasing our spending. HARO HARO stands for “help a reporter out” and is designed for organizations (big and small) to gain media coverage. HARO sends out a daily […]
TED Conferences exist to dispense ideas worth spreading. Built on the concept of sharing information from experts on education, business, science, technology and more, TED Talks are designed to resonate with people from all backgrounds who seek a deeper understanding of the world. Our team often turns to these short videos when we are in […]
Known for being the fastest growing social network, Instagram is the go-to digital platform for all things visual. The newest, beloved feature on this social media site is Instagram Stories. On a platform with more than 400 million active users, Instagram Stories have caught the eyes of many brands, enough for them to invest their […]
