Category: Digital

Do you ever have a day where content creation just doesn’t happen? As professional content creators, this predicament is bound to happen from time to time. Some days it’s no big deal, but after a while, something needs to be done. At FRA, we feel strongly about repurposing content. Rather than c...

We know that the phrase “search engine optimization” can sound intimidating, but we’re breaking down how you can easily optimize your organization’s website in a few simple steps. In today’s digital age, it’s crucial for an organization’s website to work quickly and properly, give the ...

Known for being the fastest growing social network, Instagram is the go-to digital platform for all things visual. The newest, beloved feature on this social media site is Instagram Stories. On a platform with more than 400 million active users, Instagram Stories have caught the eyes of many brands,...

In a world where social media reigns, many believe email lists are dead. This is far from true and honestly, email lists still hold the crown over social media when it comes to conversions. Big business or a startup, this why we think you need an email list. 1. Complete control over the message your...

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[vc_row][vc_column width="1/2"][vc_column_text] Korie is one of the newest members of the Frances Roy Team as Junior Web Assistant! She moved back to Niceville after living in the Middle East. Although she did not have any marketing experience prior to joining the team, she has accepted every challe...

Kelsey Doar is our Social Media Strategist and all-around rock star. She is from Louisiana and attended LSU, majoring in mass communication with an emphasis in public relations. Kelsey moved to Florida in 2016 with hospitality and tourism experience under her belt. She saw a Frances Roy Agency post ...

It’s everywhere — you’re casually scrolling your feeds for interesting content from your family, friends and favorite brands, and suddenly the silence of your scroll turns into sounds of a dog singing along to Adele. Video is the absolute king of content, and we’re happy that Facebook and ot...

It’s one of the newest age-old questions. Should you invest in developing a website to house information about your products and services, or should you lean on a Facebook page to tell your brand story and engage your audiences? We think it depends on your goals. We’ve developed a list of questi...