Thoughts

The only thing I know to be consistently true is that everything is changing. If you are a small business owner or hoping to be one in the near future, this is certainly true for the content you create and share. What is content? As it pertains to marketing, content is more educational than promotio...

Illustrations are a great component to add to a business’s graphic design arsenal. Here are a few brands that have mastered incorporating illustrations into their storytelling.  Mailchimp  Mailchimp’s unique (and sometimes quirky and abstract) illustrations are extremely successful in catching...

When building out a marketing plan, we suggest using multiple channels to communicate with your audience. While one platform may be more effective than another, it’s imperative that your business uses multiple means of communication. Here are a few reasons why it’s beneficial to diversify your m...

We know that the phrase “search engine optimization” can sound intimidating, but we’re breaking down how you can easily optimize your organization’s website in a few simple steps. In today’s digital age, it’s crucial for an organization’s website to work quickly and properly, give the ...

As a small business, we are always striving to do more with less. We are sharing free marketing tools that we use to optimize our results without increasing our spending. HARO HARO stands for “help a reporter out” and is designed for organizations (big and small) to gain media coverage. HARO sen...

TED Conferences exist to dispense ideas worth spreading. Built on the concept of sharing information from experts on education, business, science, technology and more, TED Talks are designed to resonate with people from all backgrounds who seek a deeper understanding of the world. Our team often tur...

Known for being the fastest growing social network, Instagram is the go-to digital platform for all things visual. The newest, beloved feature on this social media site is Instagram Stories. On a platform with more than 400 million active users, Instagram Stories have caught the eyes of many brands,...

Do you return to certain businesses week after week, month after month, year after year? If you buy similar products from a competitor of theirs, do you almost feel guilty about it? Kudos to that company, because they have figured out how to create brand loyalty among their customers! If you are won...

Dear Frances Roy, None of us were prepared for what this summer would entail. Of course, we knew it would be a lot of hard work. We knew this internship would change us for the better and prepare us for our future, yet it didn't fully cross our minds how hard it would be to […]...

Here at Frances Roy, we seek motivation and inspiration through books, movies, podcasts, music, magazines, blogs, and so forth. Creativity presents itself in many forms and we harness that creativity through these exposures. By sharing our team RWL’s with you, we hope to extend this inspiration an...