Thoughts

24 Hours of Creativity for Change Recap
Did you know more EINs were filed with the IRS in 2020 than any other year previous? Despite these times of uncertainty, people are leaping to start their own business now more than ever before. In years past, our 24 Hours of Creativity for Change event helped local nonprofits, but this year we broa...
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R.W.L (Read, Watch, Listen)
Here at Frances Roy, we seek motivation and inspiration through books, movies, podcasts, music, magazines, blogs, and so forth. Creativity presents itself in many forms and we harness that creativity through these exposures. By sharing our team RWL’s with you, we hope to extend this inspiration an...
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Using Canva for Small Businesses
Canva is a free graphic design platform, perfect for those who want to create beautifully designed items for their business, but do not have extensive design experience. The user-friendly drag and drop platform allows anyone to create social media posts, logos, flyers, presentations, videos, and mor...
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Giving Tuesday Roundup
We’ve had the honor of working with multiple nonprofits throughout our region, and on this Giving Tuesday we’d love for you to donate to these selfless organizations to support them through this challenging year. No donation is too small.  Boys and Girls Clubs of the Emerald Coast  With eight ...
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Small Business Saturday Roundup
Small Business Saturday is a nationwide movement to support small businesses within local communities. We encourage you to support small businesses this Saturday, November 28 in honor of the movement. Small businesses are the heartbeat of local economies and our community would simply not be the sam...
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The Value of an Online Community
During COVID-19, we discovered the value of creating and sustaining an online community. No matter your industry or inspiration for creating a community digitally, an open-minded, engaged online group is beneficial both personally and professionally. Our agency created the Marketing Professionals of...
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How to Market a Big Milestone
Is your company celebrating a milestone or anniversary? If so, have you thought about how to mark the milestone?  We recently had the pleasure of branding the Mattie Kelly Arts Foundation’s 25th-year celebration. Along with creating a temporary logo to commemorate their silver anniversary, we imp...
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Upcoming Free Virtual Marketing Events
Many things look different this year, and professional development opportunities are no exception. Conferences have moved online, and we are communicating and networking virtually more than ever. If you haven’t been able to prioritize professional development recently, here are a few free marketin...
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12 Local Brands that are Killing It on Instagram
Between managing multiple client social media accounts, scouring the web for creative inspiration, and engaging with those in our local communities, we spend a fair amount of time on Instagram. Although big brands usually receive the credit for having amazing Instagram aesthetics, quite a few brands...
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Social Media - More Than What's Trending
When posting for a business, far too often the first and only thing people consider is what to post. We are here to help you better define your social media strategy so that your business can make the most of your social media marketing efforts.  Before posting, we suggest considering the following...
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