Thoughts

Influencer marketing has grown exponentially in recent years. In this type of marketing, brands collaborate with popular social media accounts within their niche to promote their business message to a larger audience. Rather than marketing directly to your current audience, you work with relevant in...

A public relations campaign is a series of planned activities designed to give a company or brand exposure. The goal of a public relations campaign is to engage your audience, resulting in a buzz about your company. Many public relations campaigns flop because they come off as insincere, salesy, or ...

Content batching is when you create all your captions and visual content during a set time for a week, two weeks, or even a month in advance for your social channels. By batching content, you can focus your creative energy and plan more content, creating a more cohesive approach to your social media...

Here at Frances Roy, we seek motivation and inspiration through books, movies, podcasts, music, magazines, blogs, and more. Creativity presents itself in many forms and we harness that creativity through these exposures. By sharing our team RWL’s with you, we hope to extend this inspiration and of...

From local networking events to concerts and fundraisers, we’ve gathered up a few of the most-anticipated events happening in the next few weeks so you can easily add them to your calendar! April Spring Fashion Show & Tea Party presented by La Luna Children’s Boutique April 1st, 3 p.m. | Gra...

Email marketing is a valuable tool, but building a list can be a lengthy process. Are you struggling to grow your email list? Here are 7 tips to follow to build an engaged database! 1. Give people a reason to subscribe.  Provide website visitors and customers with an incentive to subscribe to y...

Change is inevitable, and all businesses are subject to it – whether new technology, products, services, employees, or clients. A workplace culture that provides the foundation for adapting to change is crucial. If you want your team to feel comfortable embracing change, there are a few ways that ...

Instead of finding her way to Frances Roy, the idea of Frances Roy came to Shantelle after a desire to create her own career and provide an environment for others to work freely and live fully. When asked what Frances Roy core value resonates the most with her, Shantelle says “I find my grandparen...

Ana graduated from the University of West Florida where she received a Bachelor of Fine Arts degree, specializing in Graphic Design. During her senior year of college, she pursued freelance work to help small businesses refresh and develop their brand identity. After gaining industry experience, Ana...

From local networking to concerts, and fundraisers, we’ve gathered up a few well-loved events happening in the next few weeks so you can easily add them to your calendar!  Greater Fort Walton Beach Chamber of Commerce’s First Friday Coffee Make new connections and build on existing relation...