Thoughts

Grow Your Confidence with Our Junior Copywriter, Jacie Chandler
Born and raised in Fort Walton Beach, Jacie is a recent graduate of the University of West Florida with a bachelor’s degree in communications and a digital marketing certificate. She has a background in social media from working at the Emerald Coast Science Center for more than 6 years as their so...
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R.W.L. (Read, Watch, Listen)
Here at Frances Roy, we seek motivation and inspiration through books, movies, podcasts, music, magazines, blogs, and so forth. Creativity presents itself in many forms and we harness that creativity through these exposures. By sharing our team RWL’s with you, we hope to extend this inspiration an...
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What We’ve Learned from Our FRA Team
During our podcast episode introducing the Year of the Team, we asked some of our team members to share the best a piece of advice they have received or something they have learned from another team member. At Frances Roy, we believe we have something to learn from everyone we work with, from the CO...
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What Year of the Team Means to Us
During our podcast episode introducing the Year of the Team, we asked some of our team members what the Year of the Team (YOTT) means to them. We’ve gathered everyone’s meaning of what Frances Roy Agency’s year 6 celebration means to each of us! Shantelle P. Dedicke, CMP, President & Chief...
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Which Social Media Platform is Right For Your Business?
In 2022, your company's presence on social media is a must. But which social media platforms are right for your business? A common question, we break down some of the different platforms and their audiences below to help streamline your decision on which ones work best for your company.  Facebook |...
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Our Team’s Favorite Brands
Branding is the most foundational aspect of your brand. It makes a memorable impression on consumers and allows your customers or clients to know what to expect from your business. Branding allows you to distinguish yourself from your competitors and clarify why your potential customers should choos...
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Differences Between Copywriting and Storytelling
Copywriting and storytelling are both used in marketing, but there are key differences between these two concepts. Despite these differences, the foundation of great copywriting is excellent storytelling. We’ve done the research and have tips on how to use each in your marketing efforts.  Copywri...
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One Word to Describe the Year of the Team
During our podcast episode introducing the Year of the Team, we asked some of our team members what word describes the Year of the Team to them. We’ve compiled a list of the words and what they mean to each of us. Shantelle P. Dedicke, CMP, President & Chief Creative Officer Listen; the word t...
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8 Ideas for Instagram Stories
Instagram stories are a fun, engaging, and easy way for you to get to know your audience. Stories can be created for multiple platforms, including Instagram and Facebook, and can be easily repurposed to use for feed posts, podcast topics, and blog posts. We’ve put together a list of 8 Instagram st...
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Our Goals for the Year of the Team
During our podcast episode introducing the Year of the Team, we asked some of our team members what their aspirations or goals are for Frances Roy Agency’s 6th year. Read on to see how our team is setting intentions both personal and professional, for the year to come! Shantelle P. Dedicke, CMP, P...
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