Thoughts

You put so much hard work into your business. Make sure you measure your efforts to know what strategies you should continue to implement, what is not working for your business, and what needs to change.  Before you analyze your business’s data, make sure your organization has defined goals. The ...

Have you heard about Google My Business Marketing Kit? It’s a free tool designed for small businesses to make the most of their business profile on Google. We rarely see small businesses take advantage of the complimentary marketing suite, so we are here to share how you can optimize one of the mo...

When clients are looking to start their own business or rebrand their current one, they usually have a vision in mind of how they would like their brand elements to look. Whether they desire certain colors, fonts, shapes, etc. it is a process for us to extract our clients’ vision and create a fina...

September 9th we celebrated the first “birthday” of our podcast, Hello Frances. With over 50 episodes on the channel, we can honestly say “DO IT” if you are on the fence about starting your own podcast. But you’ve heard that from us before... Previously, we shared the reasons why you shoul...

Here at Frances Roy, we seek motivation and inspiration through books, movies, podcasts, music, magazines, blogs, and so forth. Creativity presents itself in many forms and we harness that creativity through these exposures. By sharing our team RWL’s with you, we hope to extend this inspiration an...

TikTok, or Instagram REELS? Does my business need both? Recently, these questions are top of mind for our clients and we are here to break down each platform to help you decide which (or both) are better for your business.  TikTok - Who Owns It Anyway? Instagram REELS - Ready, Set, REEL TikTok has ...

Has your team taken the Myers Briggs test? Do you know your colleagues’ Enneagram types? At Frances Roy, we take these assessments to give our employees a better understanding of those they work closely with. Our team uses these indicators to help us work together cohesively to produce the best wo...

Facebook and Google. Two platforms we know you are familiar with but are you using them both for your business? And if you are, do you know how your customers are finding you? We bet they are using one of these two platforms (if not both) to gather information about your organization before purchasi...

Humans can be intensely competitive - there’s a reason the world of sports is a multi-billion dollar industry. If it’s possible for someone to win, we will spend hours watching the activity unfold. (It’s why we resorted to watching rock-paper-scissors tournaments during quarantine). But whethe...

Google Analytics. Those two little words can make us either very excited or very afraid, depending on our experience with the data. Whatever your feelings towards analytics are, everyone can agree that tracking data is incredibly important. In the rapidly changing and technologically-advanced world ...